A well designed website can be a great sales tool for small businesses. Yet, despite consumers’ migration to digital media, many small companies don’t realize the importance of a user-friendly website. “They’re still using their old ways for getting business, but a lot has changed,” says Karan Sharma, co-founder of web design agency Kinex Media.
It’s crucial for small businesses to keep up with shifts in consumer behaviour and developments on the technology front. “A website needs to grow and change. It’s not something you can just tick off your marketing to-do list,” says Ruth Maude, owner of Dandelion Web Design. “You want to make sure that it’s accomplishing your goals and that it’s working for you. It’s not just a