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The popular gravure idol causes a stir by bathing naked in an onsen hot spring and moaning while her nipples are squirted with a water gun.

When it comes to marketing, everybody knows sex sells. If you want to take the raunchy images in your marketing campaign to the limit, though, your options remain pretty narrow in the mainstream world of television and print media, which is why some companies turn to the less-censored realm of web-exclusive advertising.

Case in point is Aichi-based web design company Ababai, who recently caused a stir when they released their latest promotional video on YouTube. The ad, which follows the storyline of a construction company boss out on an onsen hot spa getaway with his sexy lover, is shot in the style of a late-night commercial from the Showa period (1926-1989), and comes filled with plenty of unabashed close-up images of breasts.

Take a look at the

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