There is a big misconception about the role of web design. Many people see design as the lipstick, the visual appeal of a website. But your website should be more than a pretty digital brochure. Web design is a tool that can help you achieve specific business goals.
For B2B companies, web design should be working towards increasing the leads you get from your website. Good web design can help increase your conversion rate and engagement with your content, funneling leads down your marketing funnel towards a sale.
Aesthetics, First Impressions and Perception
Aesthetics are your website makes, and first impressions are critical online. You have about 50 milliseconds to make this first impression before a visitor leaves. Compelling visuals, nice photography and a clean overall layout all help to keep a first time visitor engaged.
Good aesthetics are the first step in