What’s nice about eye-track testing is that it shows precisely what grabs your viewers’ attention, what they see, in what order, and how long they linger at each point.
That’s incredibly powerful data.
In important cases, trial lawyers don’t guess what’s going to work with the jury, they find out — they conduct jury research. Then they use that data to improve their results. Of course, that’s not to minimize the significant value of decades of hands-on experience. But when you can get accurate data, use it.
Market research is expensive; it’s not possible in many situations. But when it’s cost-effective, it can take something great and make it even better.
So here are two website designs we developed a few years ago for a 250-lawyer firm, two different ways to convey the same message regarding the firm’s new London office and English-Law