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Good web design starts with writing a good website brief: succinct, structured, outlining your business, your values, your target audience and your metrics for success. You need an idea of what’s worked before, either for you or a competitor, and you need a handle on all the boring stuff like who owns your domain name, who hosts your website, and who will create and maintain your content. Dull, but necessary.

When building your site, though, you should keep an eye out for the popular pitfalls into which so many companies fall. We might go so far as to say you should give your existing website a proper looking at and ask yourself whether it’s really any good at all. It’s probably not.

What are you looking out for? Any of these – the seven deadly sins of web design.

Unresponsive pages

Websites that aren’t responsive look the same regardless of what you’re using to

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