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The article that introduced responsive web design to the world was published by Ethan Marcotte just over five years ago.

In the short timespan since, responsive web design has gone from an interesting new idea to the industry-wide accepted approach to multi-device design. As we look to 2016, we can see that the maturation of this approach brings with it a number of best practices as well as some exciting trends.

Let’s take a look back at successful trends of the year with an eye towards the future.

1. Captivating storytelling

Mankind has always used stories to convey ideas and share information. Stories activate parts of your brain that simple facts and figures do not. On websites, storytelling creates more engaging and memorable website content.

This storytelling approach has been embraced by sites like Medium and by many web writers who

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