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Rich but subtle animations


As Web design is flattening out, websites are starting to look more and more alike. One way designers have been trying to help make their sites stand apart from the crowd is through the use of rich, clever but subtle animations throughout.

Designers are opting for changing the every day animations we’ve all grown accustomed to but still serve a purpose. For example, Slack’s own loading screen takes that boring circle loading animation and ditches it for a custom loading animation featuring Slack’s own logo. It still serves the purpose of letting the user know it’s working, but in a clever and rich way.

Another example is Twitter’s

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