Ditching the stock elements for something better
We’re starting to see more and more websites ditching the use of stock elements such as stock photography and icon sets over something that feels much more designed and personal to the site itself.
Some websites are opting for using their own photography for use on their home pages or blog posts instead of picking a stock photo. Other websites are ditching stock photography for videos, infographics, or even GIFs to help convey their message. For example, Flatiron Health has opted for their own photography in areas of their website to help be more inviting and personable and less corporate.
Icon sets are another stock element that’s being dropped in favor of something more custom. There are thousands of sets out there, so it’s